We were approached by Prospek early November 2017 to run its first ever public relations campaign with a focus on obtained press coverage from a mix of paid and earned (free) media.
Even though Prospek is based in Vancouver, Canada, this campaign is focused on obtaining U.S. press coverage.
In less than a month, the Spektrum story has been picked up by CBS, ABC, Thrive Global, and some of the top-50 US blogs in their niche, and the client is finally getting a well-deserved recognition and seeing increased sales. In addition to developing news angles, reaching out to the press, we have authored stories for BuzzFeed and multiple press releases.
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